Client work
Empowcare
Making a specialist healthcare product easier to recognise, explain and use through one coherent visual language.
A complex product story
Empowcare develops technology intended to support care teams in pressure-ulcer prevention. The communication challenge was to explain the purpose and operation of a specialist product without making the experience feel clinical or overwhelming.
One visual system
Brand thinking, interface decisions and explanatory visuals were developed together. That made it possible to communicate consistently across product touchpoints, demonstrations and learning material.
Rovango’s contribution
- Visual identity and communication direction
- UX and interface thinking
- Explanatory graphics and animation
- Digital learning communication